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According to the new Facebook userslogged 13.9 billion minutes on the site in making it the most popular sociapl networking site on the Web. was the second most populart social networking site with abou 5 billion minutes spent logged in Twitter logged roughly 300milliobn minutes, and LinkedIn about 202 According to the Nielsen study, total minutes spentr on social networking sites has increase 83 percent year-over-year. Twitter had far-and-away the fastest growth over the pastyear -- with aboutr 37-times more minutes spent on the site in April compared to April of last year. Facebook also postedx rapid growth, with a seven-fole increase over last year.
“We have seen some major growth in Faceboomk during thepast year, and a subsequent declinw in MySpace. Twitter has come on the scene in an explosivw way perhaps changing the outlook for the entire saidJon Gibs, Nielsen vice president, onlin e media and agency insights. “The one thing that is cleart about social networking is that regardless of how fast a site is growinfg or how bigit is, it can quickly fall out of favorf with consumers.” While Facebook has become the top dog in the social networking space, MySpace is the leader in onlinee video. With 121 million video streams, MySpace.com was the No.
1 sociall networking destination when ranked by streams and totalp minutes spentviewing video. MySpace visitors spent 384 millionj minutes viewing video onthe site, with an average of 38.8 minutesa per viewer. In Facebook visitors spent only 114 millioj minutes viewing videoin April, with an averagd of 11.2 minutes per video The Nielsen Co. is a global information and media company specializing inconsumer information, television and otherd media measurement.
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